HEALTH, FITNESS & WELLNESS

 

SilbarPR has worked extensively with Chicago-based clients in the medical-health arena, representing diverse organizations including Midtown Athletic Clubs, the Leukemia Research Foundation, American Brain Tumor Association, American Lung Association, Chicagoland Alzheimer's Association, National Headache Foundation, Acculaser Therapy, LLC (pioneers of cold laser therapy for smoking cessation), Les Turner ALS (Lou Gehrig's Disease) Foundation, and Rush North Shore Medical Center in suburban Chicago.

We work closely with each organization’s team of senior managers and communication specialists to envision new, PR campaigns, while and helping them to shape a strategic direction that can be followed long after our contractual obligation has been completed.

 

 

NON-PROFIT

 

SilbarPR began its foray in the PR world four decades ago by representing downtown Chicago hotels, which naturally led to its involvement with dozens and dozens of non-profit organizations. Over the years, we’ve come to specialize in delivering full-scope media relations, as well as planning events, developing sponsorships, and working closely with the media to shape partner tie-ins.

We’ve consistently secured local and high-profile, national press coverage for our non-profit clients on media outlets like CNN, as well as feature articles published in the USA Today, People Magazine, TIME  Magazine, and hundreds of other, local newspapers, magazines, TV stations and web sites.

As ambassadors for your non-profit or charitable brand, we attend committee meetings, work closely with your volunteers, and consult with your board members to shape an effective, public message. We also assist with strategic planning, and oversee interplay among other non-profit constituencies. To date, our innovative fundraising ideas have generated more than $1 million for our non-profit clients and their related charities.

Non-profit clients include:

· Leukemia Research Foundation (10 years)

· Les Turner ALS (Lou Gehrig's Disease) Foundation (9 years)

· International Center on Deafness & the Arts (8 years)

· American Brain Tumor Association (8 years)

· National Headache Foundation (7 years)

· Chicagoland Alzheimer's Association (6 years)

HOSPITALITY

 

To date, SilbarPR has represented more than 30 major hotel and resort properties—including prominent properties like the AAA Four Diamond Grand Geneva Resort & Spa (Lake Geneva, Wis.), Timber Ridge Lodge & Waterpark (Lake Geneva, Wis.), and The Lodge of Four Seasons (Lake of the Ozarks, Mo.). Our agency has also enjoyed a 10-year relationship with a local Hilton Hotel property on Chicago’s North Shore.

We’re also proud of our long-standing relationship with Starwood Hotels & Resorts. Our agency has serviced numerous Starwood owned and/or managed hotels, including: The Westin Michigan Avenue; The Westin Chicago North Shore; The Westin O'Hare; The Westin River North; Sheraton Chicago Hotel & Towers; Sheraton Gateway Suites O'Hare; and Sheraton Suites Elk Grove.

This expertise dovetails nicely with our work on the tourism side. Most recently, we worked closely with the VisitMilwaukee, a tourism and convention bureau, to assist with promoting the Summer of China exhibit at the Milwaukee Art Museum, among other activities.

GROCERY & RETAIL

As agency for record for Grand Food Center, a small grocery chain on Chicago’s North Shore, SilbarPR has quickly established itself as a full-service resource. One of our early successes with this client having its owners featured on a live, FOX News business story on rising grocery prices. Interviewed by veteran Chicago correspondent Jeff Flock, several segments were broadcast live within the store from a massive satellite dish erected in the store parking lot.

Our day-to-day activities for this client include creating sales promotions via print and social media, coordinating advertising efforts (including GroupOn offers), overseeing a re-design of its web site, and fully implementing and maintaining its virtual presence on Facebook, You Tube and Twitter.

MEDIA REPRESENTATION

 

While all successful PR agencies pitch the media daily, we’ve enjoyed the view from the other side of the fence by representing Crain’s Chicago Business Magazine for more than a decade. Our relationship with Crain’s began in 1981, when agency founder Mert Silbar envisioned the Crain’s Quarterback Club Luncheon Series, a weekly luncheon series featuring Chicago Bear players. The luncheon series ran 18 consecutive seasons.

Our work to establish Crain’s Chicago Business reporters and editors as “expert resources” for other mediums (like broadcast news) reinforced the Crain’s brand, while also creating strategic partnerships with local organizations to drive traffic to the its web site.

 

CELEBRITY REPRESENTATION

 

Both male and female professional athletes in a variety of sports have called upon our agency to enhance their image and expand public recognition, while aligning them with meaningful charity partnerships, and increasing participation in their events. Professional baseball, football, hockey and tennis players have all turned to SilbarPR for support.