Merton G. Silbar Public Relations (a.k.a. SilbarPR) has more than 40 years of experience in Publicity, Strategic Communications, Business and Event Marketing, Digital and Social Media Marketing, and Promotions on a local and national level, for clients in a variety of industries including sports, health and fitness, non-profit, celebrity, association, hospitality, and corporate.

 

The agency began in late 1968 with offices on Michigan Ave. in downtown Chicago and moved to the northern suburbs two years later to enjoy more convenient working conditions.  The agency was based in Glenview, IL for 36 years and as of November, 2010, now has offices based in Libertyville, IL and provides representation to a myriad of clients in varying fields.

 

Throughout our existence, we have established a rock solid reputation for creativity, honesty, and aggressiveness.  Many of the firm's programs created for clients are among the most well-known in the Chicagoland market.  The agency serves a variety of clients in various fields from commercial to non-profit, hotel and resorts to sports, education to associations.  The agency has wide experience in national media contacts and has amassed a considerable contact list for media, political and business executives in the Chicagoland and Illinois marketplace.

 

Noteworthy is our ability and know how in generating free exposure by creating ideas and promotions that competing agencies have not undertaken, as well as linking with current events to generate media exposure, a marketing ingredient again for the most part ignored by other PR firms.

 

Our leadership team has extensive experience in print and broadcast media relations, development of written materials, strategic planning, goal-setting, message creation and brand recognition campaigns.  There are a number of key elements to a successful PR campaign, and at SilbarPR, we take the time and have the experience to guide our clients on the road to achieving that success.

 

Our experienced and dedicated staff prides itself on maximizing press coverage for every client, and also aims to create special events and promotions, which convey our clients' name and message to the target audiences in a concise and consistent manner.  The SilbarPR staff always takes the time to develop relationships with the media that are long lasting and mutually beneficial…bottom line, we understand how the media thinks and operates, and we tailor our efforts to coincide with this knowledge.

 

We view ourselves not just as another vendor, but rather as an extension of our clients' internal staff. Whether it's a five-minute phone call or a two-hour meeting, we are available to our clients at anytime they feel is necessary. We understand that each client has their own needs, and it is our job to do everything possible to meet those needs.